ORGANIZATIONAL PERFORMANCE IMPROVEMENT A leading technology innovator, a Fortune 500 company, was attempting a joint project with two other companies. The project would produce an important advance in product design and performance. The project could boost all three companies’ revenues, but only if the project could hit critical market windows.

CULTURE CHANGE As he entered his job, General David Goldfein, Service Chief of the Air Force, declared “Squadron Revitalization,” a major cultural change, his top priority. Accordingly, he stood up a core team of experienced Airman led by a respected general.