Marc W.D. Tyrrell, Ph.D.
Marc is a symbolic Anthropologist with over 20 years of consulting experience with Fortune 500 companies, government agencies, and military organizations. His work focuses on how people make sense of their lives using symbol systems, and how these systems shape, and are affected by, rapid changes in technology and the environment.
An unabashed Renaissance man, Marc draws on multiple disciplines, including his background as a professional Baroque singer, in his work with organizations. By combining social science (data, empirical models, historical trends, etc.) with art (tempo, rhythm, harmony, perspective, etc.), he has produced pragmatic solutions for clients in a variety of areas including strategic and cross-cultural communications, threat analysis, brand and narrative construction and developing pragmatic, self-improving communications strategies.
Over the past 20 years, Marc has presented on these topics at the Academy of Management, the American Sociological Association, the Canadian Anthropology Society, Microsoft Research, the Center for Army Analysis, and the Naval Post Graduate School amongst other places, as well as publishing and blogging on them.
Marc has taught Interdisciplinary Studies, Anthropology, Sociology, History and Conflict Studies at Carleton University and the University of Ottawa. He is currently on the Board of Advisors of the Centre for Indigenous Research in Culture, Language, and Education at Carleton University. From 2009 to 2015, he was a Senior Research Fellow with the Canadian Centre of Intelligence and Security Studies.
