for a PDF of this article, click here
In our business, we see a lot of strategic plans. In too many of them we see this cute little two-step trick we call, “The Wimp’s Way Out”:
Step one: First, declare bland, no fail, effort-based goals. If possible, make them sound aggressive without actually being aggressive. Here is an example from one military command’s plan:
“Using Lean Six Sigma process we will aggressively attack civilian employee lost productivity due to accidents and seek improvements to accident reporting and analysis.”
Gee, “aggressively,” eh? Wow.
Step two: Then scavenge for precise outcomes a year later. Somewhere between any organization’s random fluctuations and its random flailing, there is bound to be some good news you can claim as victory. From that same organization’s plan:
“Compared with the previous fiscal year, we reduced private vehicle fatality by over 10%.”
Note that now, only after the fact, the plan specifies indisputable results. But they are only cherry-picking successes to brag about, not planning successes to achieve. This is cheating, not leading.
When Babe Ruth pointed to where he was going to hit the baseball, and then did it, he impressed everyone. But hitting a ball, and then pointing to where it went, impresses no one.
This is an excerpt from our book, Precision Leadership: Four Principles To Target Results That Matter, to be released late this summer.
Published: May 31, 2015
Wendi Peck
We find the same correlation, Tom. Usually seems like it’s a reflection of sloppy thinking, fear of accountability, or both.
Tom Elliot
I agree. I find that the more wordy a goal is, the more likely it will be weasel worded.
Anthony Calandra
This is good stuff, but all too often, someone sets an indisputable goal / result after doing exactly ZERO research on what is possible. Thus the goal is outragously unattainable or fails to optimize the organization. Leaders NEED to do the research before throwing out objectives!
Bill
Anthony — I agree with you, and that’s why benchmarking is so important. In fact, you can demotivate people with outrageous goals. But here is an exception: if you are aiming for innovation, it will need to be an outrageous goal. Take a look at our earlier post on this topic and see if you agree.
Leif Smith
You told us what you were going to say. And then you said it. Well hit.